H&M one of the world’s largest fashion retailer
famous for offering fashion forward apparel
at affordable prices in a sustainable way.
It’s designer collaboration which started 13 years
ago from Karl Lagerfeld in 2004 is introducing Arket which means “Sheet of
paper” in Swedish. H&M has been successful with its brands, Cos, Stories, Cheap
Monday Monki and hope the new name in it’s portfolio, Arket will be a success
too.
The launch of Arket will be online in early autumn
with the first flagship in London’s Regent Street and this will offer a range
of essentials for men, women, children.
According to CEO, Karl Johan Persson, “the overall
direction and focus is quality in simple, timeless and functional designs”, “there
will be products in a broad price range, however in a slightly higher price
than H&M with emphasis on materials functions and fits.
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LUCHY SAID SO..
