H&M: Introducing Arket


H&M one of the world’s largest fashion retailer famous for offering fashion forward apparel at affordable prices in a sustainable way.

It’s designer collaboration which started 13 years ago from Karl Lagerfeld in 2004 is introducing Arket which means “Sheet of paper” in Swedish. H&M has been successful with its brands, Cos, Stories, Cheap Monday Monki and hope the new name in it’s portfolio, Arket will be a success too.

The launch of Arket will be online in early autumn with the first flagship in London’s Regent Street and this will offer a range of essentials for men, women, children.

According to CEO, Karl Johan Persson, “the overall direction and focus is quality in simple, timeless and functional designs”, “there will be products in a broad price range, however in a slightly higher price than H&M with emphasis on materials functions and fits.

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